Get Closer: brand experience for The Marketing Store London
The Marketing Store, McDonald's lead creative agency in the UK, went through an extensive makeover for the launch of its new global positioning: "We are a consumer engagement agency that builds brands through the power of experience. Get Closer." My brief was to create a digital experience that could translate the brand's proposition in a fun and engaging way. I worked through all stages of Ideation, UX, Visual Design and Animation to bring this responsive site to life.