digital launch campaign
AIS Spain was responsible for the national launch of Peugeot’s RCZ: an exclusive sport coupé addressed to young drivers. Featuring Ex-Formula 1 legend Marc Gené as brand ambassador, the “RCZ Style”. A luxurious launch event in partnership with Men Health’s magazine kicked off the campaign, reinforced in the coming weeks by PR and digital actions across channels. As a result, Peugeot Spain received over 1.200 test-drive requests for the RCZ within the first 6 weeks.