Coronita Sun & Drums
This project was proposed to Coronita as a summer campaign. Three cities, one “batucada”: three stunts take place simultaneously in Madrid, Barcelona and Valencia. Social media and online advertising play important role on activation, giving users the chance to either attend to the ¨batucadas¨ or take part online with their drums via webcam. Registered users automatically enter a competition to win a trip to Brazil and attend Coronita’s VIP area during Rio’s Carnival.